Thursday night the public made a date with Disney’s Thor: Love and thunder, who came in $29 million of showtimes starting at 3 p.m., easily leaving it behind the second best sample figure in 2022 Doctor Strange in the Multiverse of Madness$36 million. And for those studios trying to blow up their preview tracks with showtimes on Tuesday or Wednesday nights, Thor: Love and ThunderThe money is pure ticket sales on Thursday evenings. Take note.
Thor: Love and ThunderThe previews are also the fifth largest for an MCU title behind Avengers: Endgame ($60 million), Spider-Man: No Way Home ($50 million), Avengers: Infinity War ($39 million) and Doctor Strange 2.
According to forecasts earlier this week, the Taika Waititi-led fourth quel made between $140 million and $160 million. Critics, despite being over the moon with Waititi’s 2017 Marvel superhero reboot Thor: Ragnarok (also the most opening and highest-grossing installment in the franchise at $122.7 million, and a $315 million US-Canada finale), soured this episode at 68% fresh. That said, the word is fans will still love love and thunder and show up. Rotten Tomatoes’ audience rating is at 85% to Ragnarokis 87%.
Given how the MCU supporters show up Thursday night, when it comes to a Marvel title, you always have to wait to see what it’s like, or if it’s another ticket-selling stratosphere. For example: although Avengers: Age of Ultron had a lower sample number of $27.6 million next to Doctor Strange 2, it ended with a higher weekend revenue of $191.2 million. Ditto for Black Panther, which made $25.2 million on Thursday night and flew to a three-day total of $202 million (admittedly, that was over a four-day Presidents Day weekend). Still searching love and thunder to easily give Oscar winner Waititi his biggest opening weekend ever.
Oh, and the horror of last night’s fourth quel is also double what Ragnarok took in from the previews that were $14.5 million. Previews accounted for 31% of that film’s opening day of $46.4 million.
In terms of love and thunder pre-sales figures, the photo came in at $48 million, although behind Doctor Strange 2‘s $85 million (that photo is from the halo of Spider-Man: No Way Home) leads Jurassic World Dominionis $40 million, Top Gun: Maverickis $38M and the batter‘s $42M on the Thursday before opening day. Currently, Doctor Strange 2 has the best opening of the year with $187.4 million, followed by Jurassic World: Dominionis $145 million. That last photo took in just $18 million in Thursday night’s combined previews at 4 p.m. and earlier in the week. Clear, love and thunderweekends should outshine the dinosaurs.
Meanwhile, Lighting/Universal Minions: The Rise of Gru had a fantastic week following the July 4th record four day opening of $123M† Every weekday has seen double-digit gross profit, with Thursday coming in $10.3 million24% discount from Wednesday, for a first week gross of $164.5 million† That is only 1.1% less than in 2015 minions.