Lord Sugar responds to TV commentator’s joke about comments about reporting on Women’s Euro 2022 coverage in England, highlighting ‘old buddy’ Ian Wright

Lord Alan Sugar has responded to a TV commentator’s joke about comments he made about coverage of the Women’s European Championship.

The businessman had tuned in to Euro 2022 over the weekend, but seemed to disagree with the number of women who made national coverage of the tournament.

Women's football is central this summer


Women’s football is central this summer

But Lord Sugar is unimpressed by the structure of the reporting


But Lord Sugar is unimpressed by the structure of the reporting

“I watch women’s football and notice that ALL the commentators are women,” he posted to his 5.2 million followers on Twitter.

“I also note that when men’s football is played, there is a symbolic female commentator to beat the broadcasters. Should I complain that there should be a male commentator in women’s football?”

This is despite former Arsenal striker Ian Wright and Arsenal Women’s manager Jonas Eidevall being featured in TV coverage. On talkSPORT, Sam Matterface and Adrian Durham are also part of the commentary team for the England tournament.

When England led 6-0 at halftime in their second game of the tournament, against Norway on Monday, BBC commentator Robyn Cowen sent him a special message.

“We just did a beautiful studio shot of one of our studio guests, Jonas Eidevall, one of our symbolic men,” she said.

Eidevall was one of the experts for England's game against Norway


Eidevall was one of the experts for England’s game against Norway

“Good evening, Lord Sugar!”

But Sugar, the former Tottenham chairman who is better known to many today for his role in The Apprentice, thinks he may have helped.

“I was delighted to see my old buddy Ian Wright had the opportunity to comment on the women’s game last night,” he wrote.

“I wonder if my earlier tweet below struck a chord. Of course BBC Sport will say no, Ian was already in line for it.”

Unsurprisingly, he’s already gotten a few disapproving comments.

TV host Gabby Logan, who had responded to Sugar’s previous tweet, asked, “Is this a parody account?”

Meanwhile, football commentator Jacqui Oatley said, “It gets funnier and funnier.”

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