Canon (www.Canon-CNA.com), a pioneer of innovative imaging products, Pro Series Gaming and NRG Radio have teamed up on the PSG Fatalis Mortal Kombat tournament. The qualifying round of Pro Series Gaming’s (PSG) Africa Mortal Kombat Tournament took place on July 9the2022, at NRG Studios in Nairobi, Kenya.
This year’s tournament, sponsored by Canon, brought together the best pro gamers in Africa to determine the best Game eSports athlete in a one-on-one tournament. The grand final event, including LAN Party, the Fatalis Finals and a Cosplay competition, took place on July 30, where the winner claimed the title of PSG Fatalis Champion and took home an attractive prize pool.
Spectators, enthusiasts and newcomers to gaming could watch the thrilling action unfold against a giant LED backdrop with live commentary as competitive pro gamers take to the stage to battle it out. The Africa Mortal Kombat Tournament offers Canon a great opportunity to showcase its innovative technologies, products and services, leveraging the company’s full range of industry-leading image processing solutions to showcase the gaming action like never before.
Canon’s EOS M50 Mark II (https://bit.ly/3vxsXcq) camera was used to capture and live stream the match final. This compact yet powerful mirrorless camera with 3.5mm microphone input, clean HDMI and USB output allows easy recording and uploading of content during live events and games. The EOS M50 Mark II’s enhanced mobile connectivity via Wi-Fi and Bluetooth allows organizers to upload content directly to social media channels so fans can watch the action as it happens.
Renowned Kenyan eSports stars and gaming influencers, Sylvia Gathoni, known as “Queen Arrow and Brian Diang’a, popularly known as “Brianthebeast19”, kept audiences energized and engaged leading up to and during the finals, and they shared their own experiences with the EOS M50 Mark II camera.
Whatever content you create, stand out from the crowd and give your audience something special. The EOS M50 Mark II gives you more ways to shoot photos, movies, live streams and connect with your followers.
“We are delighted to support the gaming industry by demonstrating the capabilities of Canon’s advanced technology. Live streaming of games has become very popular in recent years. In Q1 2022, viewers spent a total of 6.13 billion hours (https://bit.ly/3ORHV3y) streaming their favorite gamers live,” explains Canon’s Central and North Africa, Director of Sales and Marketing Amine Djouahra from. . “The EOS M50 Mark II has been specifically developed for all types of content creators, giving them multiple ways to shoot photos, movies and live streams. For gamers, this means inviting their fans to the live action, increasing engagement and growing the gaming community. Digital gaming in Kenya has become extremely popular and we are excited to be a part of this growing sport through our cutting edge technology and to support African gamers in their quests.”
Dennis Waita, PSG team leader – “The African digital gaming community has a large following, especially in Kenya, and this year’s PSG Fatalis is expected to attract a greater number of gamers from different countries in Africa to get the ultimate gaming experience. The level of eSports awareness in Kenya has grown rapidly and the number of tournaments is also increasing. eSport is a major driving force in the African video game industry as more and more young people participate and see it as a career opportunity.
The organizers of PSG Fatalis Mortal Kombat (MK) 11 tournaments invited professional players, casual gamers aspiring to become professionals and game enthusiasts from all over the continent to participate. Round 1 for qualifiers took place on July 9 and the finals took place on July 30. The winners of this tournament also took home Canon products, including Canon-branded printers, cameras and merchandise.
The best part? We called on all gamers to participate in this unique tournament for the chance to win double on July 30th. They got to take home the coolest Canon giveaway yet!
We had something for everyone, including our non-pro gamers! From the 16th of July we organized matches on PSG Socials: @proseriesgaming on Twitter, Instagram & Facebook. Hoodies, Bluetooth speakers, comic books, tickets to Naiccon, branded bottles, bean bags and a livestream session with Brian the Beast were up for grabs!
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
For media inquiries, please contact:
Canon Central and North Africa
E-mail address: [email protected]
APO Group – PR agency
E-mail address: [email protected]
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division of Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The establishment of CCNA in 2015 was a strategic step aimed at improving Canon’s operations in the African region – by strengthening Canon’s presence and focus in the country. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented on the African continent for over 15 years through distributors and partners who have successfully built a solid customer base in the region. CCNA ensures the delivery of high quality, technologically advanced products that meet the demands of Africa’s rapidly evolving market. With more than 100 employees, CCNA manages sales and marketing activities in 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3Pi4UpG) – ‘living and working together for the common good’. CCNA is committed to sustainable business growth, with a focus on reducing its own environmental impact and supporting customers to reduce theirs through Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of image processing for the greater good. Through our technology and our spirit of innovation, we are pushing the boundaries of what is possible – helping to see our world in a way we’ve never seen before. We help bring creativity to life, frame by frame. Because if we can see our world, we can change it for the better. For more information: Canon-CNA.com
This press release is issued by APO. The content is not reviewed by the African Business editors and none of the content has been reviewed or validated by our editors, proofreaders or fact-checkers. The publisher is solely responsible for the contents of this announcement.